We're adding a major new dimension to digital storytelling. By designing interactive, three-dimensional experiences to convey many kinds of stories -- in healthcare, media, and education, we let users absorb information in a way they never have -- by controlling, exploring and experiencing it.
They'll be able to walk on Mars, to explore the bottom of the ocean, or to enter a human cell. With interactive 3D simulations, doctors can offer patients a way to see and understand their own health conditions first-hand: walk through the chambers of the heart and inspect the tiny blood vessels to see the blockages. Journalists can show readers how fracking works by allowing them to drill and fracture oil wells themselves. And teachers can explain chemical reactions by allowing students to smash atoms together with their fingers.
We don't make games, we open up reality. The goal is to appeal to an array of human senses to more deeply engage the audience: to allow them to absorb important information by seeing, hearing and touching it.